Amazon product photo requirements (2026): the complete checklist

The Amazon-compliant checklist

For your main product image (slot 1), Amazon requires:

• Pure white background — RGB 255, 255, 255. Not off-white. Not eggshell. Not cream.
• Product fills 85% of the frame.
• No props, text, watermarks, logos, borders, or graphic overlays.
• Minimum 1000 px on the longest side (recommended 1600+ px for zoom).
• Square aspect ratio strongly preferred (1:1).
• JPG, PNG, GIF, or TIFF. JPG most common; PNG for products needing transparency in the source.
• No mannequins for clothing main images (Amazon Fashion category specifically).
• Single product per image (variants get their own slot).

Secondary images (slots 2–9) — different rules

Amazon allows much more flexibility on secondary images. You can use lifestyle backgrounds, infographics, scale comparisons, packaging shots, and product-in-use scenes. The Premium Beige, Luxury Marble, Nature, and Urban scenes from Palmou AI all work as legitimate secondary images.

How to make them with AI in 2026

The fastest legitimate path:

1. Take one phone photo of your product on any background. Daylight is fine; it doesn't need to be studio-grade.

2. Open palmou.com.

3. For your main image, pick the White Studio scene. The output is RGB-255 white, Amazon-compliant.

4. For secondary images, run the same source product through Premium Beige, Luxury Marble, Nature, or whatever fits your category.

5. Each scene is 1 credit. A full Amazon listing (1 main + 6 secondary) costs you ~$1.30 on the Starter plan.

The output is WebP at quality 92 by default. If you need JPG specifically (Amazon prefers JPG for main images), download the WebP and convert via any web converter — or wait for our planned JPG-direct export.

What gets your image rejected

Amazon's automated review flags these patterns within seconds:

• Background isn't pure white. Even a slight gradient triggers rejection.
• Watermark, copyright text, or photographer credit visible anywhere in the frame.
• Hand or model holding the product in the main image.
• Multiple products in one frame (this includes the box plus the product).
• Image is too small. Anything under 500 px on the longest side is auto-rejected.
• JPG file with embedded color profile other than sRGB.

Why white background matters more than you think

Amazon's product detail page renders the main image on a white background. If your image's background is even slightly off-white, the seam between the image and the page is visible to shoppers. That seam costs you clicks. The strict policy is partly to protect the visual consistency of the marketplace.

The White Studio scene from Palmou AI is tuned to RGB-255 specifically — the surrounding scene is generated, but the backdrop is enforced to pure white in post-processing.